While corporate truck rental and leasing is the most significant part of Ryder’s business they offer far more services, with everything from supply chain management to corporate transportation solutions to last mile delivery.

The current brand identity is so linked to Ryder’s truck renting past that it is holding the company back from being noticed in the new fields which they are ambitiously exploring. This rebrand builds off of the strong core of what Ryder is while fully embracing this new and expansive era for the company.