This hand lettered logo pairs unexpected shapes with exaggerated but soft serifs to resemble the crazy shapes of fruit that this brand is all about.
The packaging is designed to be a exploration, the closer you look the more you learn. Most of the stickers relate directly to the specific contents inside the package.
The digital experience maintains the excitement and vibrancy of the brand through a quirky and surreal image style. The site emphasizes taking the quiz which generates personalized fruit and juice packages.