Belly Welly is a kids kefir beverage that is all about guts. Belly Welly seeks to promote a healthy lifestyle for kids through childlike creativity, explration and weirdness.
Scope
Brand Identity Social Media AR
Focus
Branding Packaging
Typography
GT Maru
Packaging
The packaging features a maze of intestine like shapes, not shying away from the “gross”. It is meant to engage and spark curiosity and help make it okay to talk about things that we usually do not.
Augmented reality
An AR world offers another dimension for exploration and weirdness.