Project

Belly Welly

Year

2022

Project Overview
Belly Welly is a kids kefir beverage that is all about guts. Belly Welly seeks to promote a healthy lifestyle for kids through childlike creativity, explration and weirdness.
Scope
Brand Identity
Packaging
AR
Focus
Branding
Packaging
Typography
GT Maru
Packaging

The packaging features a maze of intestine like shapes, not shying away from the “gross”. It is meant to engage and spark curiosity and help make it okay to talk about things that we usually do not.

Augmented reality

An AR world offers another dimension for exploration and weirdness.

Get in touch at tojonathanw@gmail.com

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